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Google Ads Management | Eternal Rise Media

Google Ads Management

We create high-converting PPC campaigns that drive targeted patient leads and maximize your advertising investment.

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Why Our Google Ads Work

We know the struggle of investing in ads and seeing little ROI. Our campaigns are built to test & optimize keywords for the highest quality clicks and conversions. Retargeting visitors with display ads is included.

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Types of Google Ads We Run

Google Search Ads
Display Ads
Local Services Ads (LSAs)
YouTube Ads

Google Ads Plans

Basic

Ad Spend: $1,500 – $2,500/month

✔ 1 Campaign
✔ Copywriting Included
✔ Retargeting Setup
✔ Weekly Optimization
✔ Monthly Reporting

Advanced

Ad Spend: $2,501 – $3,500/month

✔ 2-3 Campaigns
✔ Copywriting Included
✔ Retargeting Setup
✔ Weekly Optimization
✔ Monthly Reporting

Pro

Ad Spend: $3,501 – $5,000/month

✔ 4-5 Campaigns
✔ Copywriting Included
✔ Retargeting Setup
✔ Weekly Optimization
✔ Monthly Reporting

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How We Make This a Win-Win

✔ Website Access, CID & Virtual Onboarding must be completed before "Day 1" in our process timeline, or this will result in delays from the time of checkout.
✔ A well-converting landing page is required unless a new landing page is purchased.
✔ Landing page development can take up to 4-5 business days.
✔ Understand that Google Adwords cost per click is based on the current auction bids and is subject to change within their set budget.
✔ Initial campaign KPIs for dialing in strategy include an increase in clicks and CTR often prior to lead performance increasing (this is a good sign we’re on the right track).
✔ Campaign may take up to 45 days for a dialed-in strategy if the ad account is brand new (conversions likely happen while this is warming up).
✔ Adwords account must be established and a credit card for spend added prior to onboarding, or this may result in delays.
✔ If a prior campaign was run, the negative keyword list and campaign history should be provided for analysis.
✔ Local Service Ads require the business owner to set up & verify the account.
✔ YouTube ads require a video asset to be provided.
✔ As per Google’s requirements, Advertiser Verification is a mandatory step to run ads and must be completed by the account owner. We’re happy to provide guidance on the right documentation and steps.

Setup Timeline

📅 Step 1: Virtual Onboarding & requirements shared
📅 Step 2: Target keywords researched & sent for approval
📅 Step 3: Ad copy sent for edits/approval
📅 Step 4: Adwords campaign built
📅 Step 5: Campaign launched
📅 Step 6: Mid-month update
📅 Day 30: Final monthly tasks complete
📅 Day 35: Monthly report sent & review call offered
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